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Well Fed is an award-winning brand studio and product foundry, started in 2015 by Celeste Perez. Our signature intuitive design™ process creates beloved brands for startups, celebs, and VC's alike — brands built to thrive, thrill, and make you think.

Whether it's London, Miami, Nassau, Doha, or Los Angeles, Well Fed's thoughtful approach to design and branding applies with a variety of business models, from B2B, DTC, retail, to food and beverage. Over the years, we've cultivated a set of skills that best complement the needs of startups and early-stage ventures.

After 5 years of building businesses for clients, Well Fed launched its first in-house brands, Tenfold and Droplet. Droplet combines our product development skills with our brand design expertise, and has since won two Dieline Awards, including Best Brand Identity in Beverage and Best Packaging in Functional Beverage, Best Packaging Design at the Best Design Awards NZ, and was nominated for Best New Beverage at the NEXTY's 2020.